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  • Writer's pictureSimon Baker

Don't Buy Creative Services

In the vibrant world of creative services, the allure of dazzling creativity is undeniable. The rush of brainstorming sessions, the magic of birthing ideas from the void, and the sheer joy of seeing creative visions come to life can be intoxicating. Many creative agencies capitalise on this, selling a journey brimming with innovation and artistic flair. After all, creativity is their trade, isn't it? I'd argue it's merely a tool. A significant and vital tool, yes, but ultimately just a vehicle to convey a message that resonates with an audience and inspires action.



The Real, Enduring Excitement

When seeking creative services, the charm of creativity is a powerful drawcard. However, it's essential to recognize that its lustre

can dim over time. The novelty of creative processes, initially captivating, can eventually leave clients seeking something more substantial. Herein lies the true value of a strategic approach. The genuine excitement stems not from the creative output alone but from the confidence in a steady hand guiding a well-established process. It's the assurance that comes from knowing every step, from concept to execution, is supported by a strategic framework aimed at delivering tangible results. This approach is deeply rooted in an understanding of the brand, exploring its history, people, challenges, and opportunities before even considering reaching for the creative toolbox.


Keep the Sand in the Sandbox

Contrary to popular belief, creativity thrives best within defined boundaries. Often viewed as limitations, constraints are actually the scaffolding for innovation. A systematic approach, meticulously documented, iterated, and refined over time, ensures that as the initial thrill of creative processes wane, the confidence in strategic outcomes remains steadfast.


This is What You Need (Like INXS said)

As a client, you might find yourself drawn to the idea of purchasing creativity, captivated by the prospect of innovative and artistic solutions. However, what you really need is a partner who can help you communicate a clear, compelling message to your audience that drives tangible business results. It's not just about having a creative idea; it's about having a strategic approach that ensures the idea is aligned with your brand's goals, resonates with your target audience, and ultimately leads to the desired action or outcome. The focus should be on developing a well-thought-out communication strategy that leverages creativity as a tool, not an end in itself, to achieve your business objectives.



For those intrigued by the process of strategic creative communications, resources like our 'Speak Human: 7 Steps to Engaging Brand Narratives' can be invaluable. This free guide is designed to help craft compelling and authentic communication strategies that resonate and pave the way for real, human connections with audiences. Ultimately, it's not about buying creative services; it's about investing in a message designed to connect with your audience and deliver real business results.



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